Both Google Ads and Meta Ads (Facebook & Instagram) are powerful traffic sources. But they work differently—and depending on your goals, one might work better than the other.
Neste artigo, você vai entender as diferenças, vantagens e quando escolher cada um, ou até como usar ambos juntos para escalar seus resultados.
The Core Difference: Intent vs Discovery
| Platform | Type of Traffic | User Behavior |
|---|---|---|
| Google Ads | Intent-based | User is actively searching |
| Meta Ads | Discovery-based | User is interrupted by the ad |
Google captures what people want, while Meta creates desire.
When to Use Google Ads
✅ Ideal for:
- Search-driven products or services
- Local businesses (e.g., “plumber near me”)
- High intent keywords (“buy tennis shoes online”)
- Fast lead generation
🔧 Campaign Types:
- Search Ads
- YouTube Ads (video)
- Display Network (banners)
🔥 Pros:
- Captures buyers at the right moment
- Predictable based on keyword volume
- High conversion potential
⚠️ Cons:
- Competitive keywords can be expensive
- Requires solid landing pages
- Learning curve for keyword match types and bidding
When to Use Meta Ads (Facebook & Instagram)
✅ Ideal for:
- Visual products or services
- Impulse offers or promotions
- Local awareness campaigns
- Building brand and community
🔧 Campaign Types:
- Stories, Feed, Reels
- Lead Ads (built-in forms)
- Retargeting campaigns
🔥 Pros:
- Cheap impressions and clicks
- Excellent for visual storytelling
- Fast audience building and testing
⚠️ Cons:
- Users aren’t actively searching
- Requires great creatives
- Algorithm updates can affect results
What About Combining Both?
Many successful marketers use both platforms strategically:
Example Funnel:
- Use Meta Ads to drive awareness and build audience
- Retarget with Google Display Ads
- Use Google Search Ads to capture high-intent leads
Meta warms up → Google converts
How to Decide as a Beginner
| Your Goal | Best Platform |
|---|---|
| Need fast results from searchers | Google Ads |
| Want to grow brand and visibility | Meta Ads |
| Selling visual or impulse products | Meta Ads |
| Offering services people search for | Google Ads |
| Small budget, broad testing | Meta Ads |
Final Thoughts: Choose Based on Your Strategy
Don’t fall into the trap of “which one is better?” The real question is: which one fits your current goal and offer?
Start with one, test, learn, and expand. Both platforms are incredible when used with strategy, consistency, and data-driven decision-making.