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You launched a campaign, optimized your ads, and finally hit consistent results. Now it’s time for the next step: scaling. Scaling a campaign means increasing your results—more leads, more sales, more revenue—without losing the performance you worked so hard to achieve. But if done wrong, scaling can destroy your ROAS, waste your budget, and lead … Read more
No one wants to pay more than necessary for a click. When your Cost Per Click (CPC) gets too high, it can destroy your budget—even if your ad is getting some results. The good news? There are proven strategies to reduce CPC without sacrificing quality. In this guide, you’ll learn how to lower your CPC … Read more
Both Google Ads and Meta Ads (Facebook & Instagram) are powerful traffic sources. But they work differently—and depending on your goals, one might work better than the other. Neste artigo, você vai entender as diferenças, vantagens e quando escolher cada um, ou até como usar ambos juntos para escalar seus resultados. The Core Difference: Intent … Read more
Instagram isn’t just for likes and pretty pictures—it’s a performance machine when used right. With over 1 billion users and a highly engaged audience, Instagram Ads (especially in Stories and Feed) can deliver powerful results for businesses of all sizes. Neste artigo, você vai aprender como usar os dois formatos mais importantes: Stories e Feed, … Read more
One of the most powerful tools in Meta Ads is the Facebook Pixel—but it’s also one of the most misunderstood. When used correctly, the Pixel can supercharge your campaigns, improve results, and open the door to advanced strategies like retargeting and conversion optimization. Let’s break down how to set it up and use it the … Read more
In traffic management, numbers speak louder than opinions. And one of the most important metrics you’ll ever work with is ROAS. Whether you’re a beginner or already managing campaigns, understanding ROAS can help you measure success, justify budgets, and optimize results. Let’s break it down. What Does ROAS Mean? ROAS stands for Return on Ad … Read more
How to Stay Organized as a Freelance Traffic Manager Freelancers wear many hats—especially in traffic management. Between creating campaigns, analyzing results, talking to clients, and testing creatives, it’s easy to get overwhelmed. The solution? Organization. In this article, you’ll learn simple but powerful ways to stay productive, professional, and on top of every campaign—without burning … Read more
Running ads is just one part of the equation. To truly convert clicks into leads or sales, you need to understand how traffic integrates with sales funnels. In this article, we’ll explore how to combine funnels + traffic strategies to maximize conversions, increase ROI, and create smoother customer journeys. What Is a Sales Funnel? A … Read more
Running ads is easy. Creating campaigns that convert is where the true skill of a traffic manager shines. If you’re tired of low CTRs, high CPCs, or zero results—this article is your guide to building ad campaigns that actually work. Let’s break down the essential elements of a high-converting traffic campaign, step by step. 1. … Read more
One of the most stressful parts of starting as a traffic manager is deciding how much to charge. You don’t want to scare away clients with high prices—but you also don’t want to work for peanuts. In this article, we’ll help you define your pricing based on skill level, market demand, and the type of … Read more